Live experience measurement

Make Memorable Measurable.

What your guests do and how they feel. Captured in the moment, and connected to the outcomes you care about.

Talk to us See how it works

The gap

Most experience measurementdoesn’t measure the experience.

When the experience is the product, that’s a real problem. You see what happened, but not why. And without the why, it’s hard to prove what’s working and improve what isn’t.

Operational data

How many and how much.

Ticketing
POS
Footfall

Feedback & surveys

Thousands of nuanced journeys, flattened into a single score or average.

NPS
CSAT
Ratings & reviews

Nothing connects them

The experience itselfThe bit that’s missing is the bit that matters.

The experience itself is the part you control, and it’s where the value is created. For guests, for you and for your partners. Cavea makes it measurable.

The gap

Most experience measurement doesn’t measure the experience.

When the experience is the product, that’s a real problem. You see what happened, but not why. And without the why, it’s hard to prove what’s working and improve what isn’t.

Operational data

How many and how much.

Ticketing
POS
Footfall

Feedback & surveys

Thousands of nuanced journeys, flattened into a single score or average.

NPS
CSAT
Ratings & reviews

Nothing connects them

The experience itself

The experience itself is the part you control, and it’s where the value is created. For guests, for you and for your partners. Cavea makes it measurable.

What we do

The whole chain. The same people.

We capture the whole experience from the context they bring to the memories and meaning they take away.

Context

What they bring with them.

Fandom, group dynamics, needs, motivations, expectations.

Journey

Where they go and what they do.

Route, dwell, engagement, interaction.

Key moments

When and where they respond.

Biometrics, live feedback and journey-triggered questions.

Outcomes

What they remember, think and do.

Memory, attitudes, intent and behaviour.

Connected guest by guest. Understood at scale.

What we do

The whole chain. The same people.

We capture the whole experience from the context they bring to the memories and meaning they take away.

Context

What they bring with them.

Fandom, group dynamics, needs, motivations, expectations.

Journey

Where they go and what they do.

Route, dwell, engagement, interaction.

Key moments

When and where they respond.

Biometrics, live feedback and journey-triggered questions.

Outcomes

What they remember, think and do.

Memory, attitudes, intent and behaviour.

Connected guest by guest. Understood at scale.

A sample, not surveillance

An opted-in sample, understood deeply and rewarded appropriately. A connected core that makes all your other data work harder.

Standalone or fully integrated

Runs as an independent system or we can integrate into your own apps to maximise scale and connect to your CRM.

Configured to your question

Start with what you want to understand, prove or improve. We’ll configure the study or programme to deliver it.

See how it works

What you get

Make better decisions acrossevery layer of the experience.

Content

Know what works, what doesn’t and what people remember. Find the moments to keep, improve or rethink.

For producers, creative and programming teams

Brands & sponsorship

Show what partnerships deliver beyond exposure. Connect activation engagement to brand impact and subsequent action.

For partnerships and sponsorship teams

F&B & retail

Understand what drives spend and what gets in the way. See how journeys and moments connect to purchasing behaviour.

For commercial teams

Spatial & operational

Design a better experience, not just a more efficient operation. Find where layout, routes and queues create friction.

For operations and visitor experience teams

Delivered how and where you want it.

  • Custom dashboards
  • Feeds into your existing tools
  • Full reports with evidence-based recommendations
Talk to us

What you get

Make better decisions across every layer of the experience.

Content

Know what works, what doesn’t and what people remember. Find the moments to keep, improve or rethink.

For producers, creative and programming teams

Brands & sponsorship

Show what partnerships deliver beyond exposure. Connect activation engagement to brand impact and subsequent action.

For partnerships and sponsorship teams

F&B & retail

Understand what drives spend and what gets in the way. See how journeys and moments connect to purchasing behaviour.

For commercial teams

Spatial & operational

Design a better experience, not just a more efficient operation. Find where layout, routes and queues create friction.

For operations and visitor experience teams

Delivered how and where you want it.

  • Custom dashboards
  • Feeds into your existing tools
  • Full reports with evidence-based recommendations
Talk to us

How we work

Easy to start.
We run the whole thing.

  1. 01

    Scope

    We turn your business question into a tailored study plan.

  2. 02

    Run

    We deploy our technology on site and capture the data we need.

  3. 03

    Deliver

    We run the analysis and deliver answers in the format and timeframe you need.

Don’t take our word for it

Our first project with Cavea at American Express presents BST Hyde Park gave us insights we hadn’t seen before. The ability to map when and where people respond emotionally at AEG events and venues opens up exciting opportunities for understanding the power of live music and what it means for brands. The team were a pleasure to work with, and we’re now exploring several ways to integrate the approach across our wider portfolio.
Ollie Blake VP Strategy, AEG Global Partnerships

Use cases

Events and venues

One-off or always on, we configure Cavea to the format and the question.

  • A music festival: a main stage with a crowd, food and drink stalls, merch and picnic benches
    A conference: a keynote stage with seated audience, exhibition stands and a catering area
    A Grand Prix: pit garages, hospitality terraces, a grandstand and cars on the track

    Events

    A temporary deployment

    That will transform your debrief meeting, partner reporting and next year’s planning process.

    Explore events
  • An arena: the main entrance with large screens, food stalls and merch outside
    A museum: a classical entrance, a dinosaur skeleton on the plaza and gallery pavilions
    A theme park: a castle, carousel, rollercoaster, water ride and food stalls

    Venues

    A persistent system

    That lets you diagnose issues and prove the impact of your experience investments.

    Explore venues

FAQ

Fair questions

Something else on your mind? Talk to us.

Will it get in the way of the experience?

No. Guests join Momenta, answer a few questions, then put their phone away. It runs in the background without them needing to unlock it. For biometric studies, the guests taking part also wear a small palm-worn sensor.

How do you recruit guests?

They’re invited in advance or recruited by our team on the day, and join Momenta with a code or QR. They opt in, and they’re rewarded for taking part.

What happens to their data?

Guests opt in before anything is collected, and we identify them by a Cavea ID rather than their name or contact details.

What do we need to install?

Nothing that needs wiring in. Our beacons are small, battery-powered and need no mains power or network. At events they come away afterwards; at venues they stay in place between studies. Guests use Momenta, or we build it into your own app.

Is a sample enough?

Yes, alongside what you already have. Your ticketing and POS data give you the scale. A recruited sample gives you the depth behind it. We bring the two together.

We already run a survey.

Keep it. We can feed it in, and ask sharper questions based on what people actually did.

We’ve got more data than we know what to do with.

We’re not adding another pile. We show how it all connects to the guest experience, which makes the data you already have more valuable. And we only use what helps answer your question.